Chylo Dynair - Question 3

What kind of media institution might distribute your media product and why?

In our thriller opening we decided to use ‘Rancid’ (a fake distribution company) but if our film was to be distributed by a media institution, I think it would be distributed by a mainstream American company. Our film is based on events that take place during a prom, and proms are more popular in the USA – compared to in the UK. Although the character(s) shown in the opening sequence may not be of an American decent, this is not obvious to the viewer as no characters have spoken yet (so an accent cannot be heard).I believe that a company like ‘Warner Bros’ would be a good distributor to use for this film. They have distributed other thrillers like 'Memento' and ‘Orphan’ which (just like in our movie) is also based upon a character with physiological problems. Not only this, but ‘Warner Bros’ is an American company that has in the past worked with (either distributed, produced or co-produced) other movies that are targeted at teenagers (our target audience), for example ‘Sucker Punch’ and ‘Harry Potter and the Deathly Hallows. ‘Warner Bros’ is one of the top 5 distribution companies in America, so as well as having brand loyalty customers, the company also have a lot of money available to endorse into the film.

A mainstream movie distribution company would work well with this movie due to the main theme of the main theme of the movie - obsession with apperance. The importance of apperance is common in all teenagers around the world, so the movie can be understood universally. By having a theme that relates to a mainstream audience, it makes sense to be distributed by a mainstream company (rather than only being distributed to a niche audience). Not only this, but the storyline/narrative is one that is equally confusing, misleading and _ to all audiences. For example, both an American audience would be left in as much suspence as a British audience.

'Mean Girls' - American movie based on teenage girls fitting in with their social group.

'Gok's Teen' - British programme about teenagers gaining self esteem.