How did you attract/address your audience?
We attempted to interest and intrigue our target market when casting our actors. The main character shown in our trailer is not only a part of the social group (a white teenager), but is also someone who is stereotypically attractive to this target audience. The girl seen in the opening (Flora Clarke) is a part of our group, so it was good as she was very reliable when we needed to film, but she is also a tall female with long hair – two aspects that are usually desired. Other girls who also were seen in the opening titles (the girls seen in the book) also have both these features, so again would be seen as attractive to the viewers. By having attractive actresses in the movie, it gains attention from both teenage boys – who find the characters attractive – as well as teenage girls - who wont necessarily find the characters attractive, but may be intrigued by the characters sense of style (or even see themselves in one of the characters…hopefully not the murderer).
All girls seen in opening sequence have stereotypical features of an attractive female teenager (long hair, fair complexion, thin bodies...)
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